Are you building your business today as if you plan to sell it tomorrow? At Venture Connectors' Oct. 5 luncheon, Chuck Patton, co-founder of Louisville-based Traffic Builders Inc., shared how he successfully positioned his communications firm for acquisition by Houston-based direct marketing company GS Marketing Inc. in August 2015.
Patton discussed how he boosted the value of Traffic Builders’ intellectual property, despite declining sales, to make it an attractive acquisition. GS Marketing is a single resource for high-impact lead generation campaigns, one-to-one communications and results-driven loyalty/retention programs. As a preferred vendor for Toyota Motor Sales, GS Marketing specializes in marketing solutions for Toyota and Scion dealerships across the country.