December 2011

Algaeon

William Kassebaum

Phone: 317-225-4180 x1
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.algaeon-inc.com

Vision: Algaeon, Inc. is committed to becoming the preeminent producer of high-quality, renewable and sustainable fuels from algae. Our goal is to reshape the energy landscape by providing a new domestic source of eco-friendly renewable energy.

Products: The Company’s fuel products are compatible drop-in replacements for all of the commonly used transport fuels.

• Gasoline, Kerosene, Diesel, Fuel oil, Butanol, Ethanol, Avgas – zero lead content, Jet-A - superior Jet Fuel

Business Summary: Algaeon, Inc. has developed patent pending industrial scale microalgae cultivation technology to feasibly grow, harvest and process commercially significant quantities of renewable drop-in replacement fossil fuel substitutes. The company intends to demonstrate its technology at commercial scale and subsequently commercialize by integrating the supply chain and growing a network of farm licensees around the world.

Key Differentiation:

• Algae industry has been missing commercially scalable, high capacity production methods that yield competitively priced refinery feedstock. Algaeon has solved the remaining hurdles to commercially viable algae-based fuel production through a unique and proprietary production process – the algae vertical vineyard -while consuming and recycling carbon dioxide.

• This processing solution is coupled with an innovative business model that makes licensed algae oil production an attractive cash crop for farmers, enabling rapid, capital-efficient scaling.

• Algaeon has unique relationships to produce and distribute unblended ASTM certified AvGas and Jet Turbine fuel products made from 100% algae derived feedstocks.

Feasibility Shown:

• Algaeon has built and is operating a feasibility-scale microalgae production facility.

• Refined fuels (avgas and jet turbine fuel) produced by the Company’s partner, using feedstocks derivable from Algaeon’s microalgae, have been tested and analyzed. The AvGas has passed ASTM D910 certification and the jet turbine fuel has been shown to be certifiable under ASTM D7566 as an unblended fuel.

• Limited international licensing arrangements for the algae vertical vineyard are currently being negotiated.

Next Steps for Algaeon:

• Algaeon is seeking financing to construct and operate a pilot scale production integration facility over the next year and to construct a commercial-scale, financially self-sustaining production facility in 2013/2014 to pave the way for its back log of licensees in setting up turn-key operations of their own.

Bike Couriers Bike Shop
Jackie Green

Phone:502-298-3411
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 www.bikecourier.org

The Bike Couriers Bike Shops sell, service and rent bicycles from three locations - 107 West Market Street, 2132 Frankfort Avenue and 2833 South Fourth Street.  We are committed to providing the infrastructure (service and merchandise) necessary to increase the number of bicycles on the streets of Louisville.  Our commitment also to the neighborhoods in which we are located is expressed in our ownership of all three of the building that house Bike Couriers Bike Shops.  We opened our first shop downtown on Market Street in  2006.  Two years later we opened the Frankfort Avenue shop.  Six months later we began servicing bicycles our of the Fourth Street shop. 

We need to invest in the Fourth Street shop as a response to three opportunities.  The first opportunity is in the Fourth Street building itself.  The building needs a facelift and some interior work to make it customer friendly.  The second opportunity is in UofL's soon to be announced bicycle program.  We have been working with UofL for years on this program and will play a role in the UofL cycling initiative.  The third opportunity pertains to our participation in the University Corridor Plan - a plan that will transform Fourth Street from UofL south to Churchill Downs.

We need to invest $150,000 in the Fourth Street shop.  We can secure the funds with a first mortgage on any of the three buildings.  Since presenting to the Venture Club in December, we have secured interim financing, emptied the Fourth Street shop and begun preparatory work on the structure.

November 2011

Ikotech
David Kennedy
Phone: 502-206-8395
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www.ikotech.com

Our Business: Enabling the Future of Cell Therapy IKOTECH is a provider of biopharmaceutical production equipment that is enabling the next generation of cell-based therapies. IKOTECH applies its expertise in magnetics-based cell processing to create innovative solutions that overcome the scale-up challenges associated with processing cells for therapeutic transplant to treat and cure diseases ranging from cancer to juvenile diabetes.

Opportunity: Immediate Market Need: The Cell Therapy production industry is badly in need of new technologies that can scale up cell processing. Research-scale cell isolation technologies such as fluorescence activated cell sorting (FACS) are too slow and have too low of a capacity to cost-effectively process enough cells for most cell therapies beyond Phase 1 Clinical Trials. We have identified the need for new technologies that can enable the emerging field of Regenerative Medicine. Our high speed cell sorting technology, Quadrasep, isolates stem cells from various sources such as adipose tissue for use in Regenerative Medicine, and the isolation of Pancreatic Islets to cure Juvenile Diabetes. Research at the University of Minnesota using Quadrasep to isolate pancreatic islets yielded higher viability of purified cells compared with the state-of-the-art method currently in use, resulting in a projected 40% improvement in the single-donor success rate for Pancreatic Islet, Transplantation, a cure for Juvenile Diabetes that is in Phase 3 Clinical Trials.

Products: Innovative and Cutting-Edge IKOTECH is developing a family of three closely-related, patented products: the HyperFluxTM cell analyzer, the QuadrasepTM high speed magnetic cell sorter, and the QuadrasepTM L/P large particle magnetic sorter. The HyperFlux instrument is scheduled for product launch in Q4 2011. The Quadrasep sorter is up to 1,000 times faster than Fluorescence Activated Cell Sorters (FACS). IKOTECH's QuadrasepTM technology solves many of the problems inherent to the available cell sorting options on the market due to its competitive advantages including: high speed, high capacity, quantitative, multi-parameter, closed system, and sterile processing.

Market: Established, with Emerging Niche IKOTECH’s target market is the emerging clinical extension of flow cytometry cell sorting, estimated at $1.4 billion in 2010 with 8% annual growth. The market is segmented into basic research (30%) and clinical research and clinical use (70%) products. It also segments into instrumentation (40%) and reagents/consumables (60%). BD dominates the flow cytometry market (60% market share) with their FACS Aria systems (priced at $500,000+ est.) and InFlux system. Additional players in the market include Beckman Coulter with the MoFlo instrument ($500,000+ est.), Sony/iCyt with their Reflection system ($500,000-$1M), and Miltenyi Biotecʼs automated Magnetic Activated Cell Separation (MACS) system, the CliniMACS.

Industry Trends: Frequent Acquisitions: With few exceptions, the major S&P 500 players in our industry innovate through new technology acquisitions, typically announced at a rate of one to two per year (see: Dako-Cytomation 2008, Cytori, Cytopeia, and Guava 2009, iCyt 2010, Amnis and Accuri 2011). Typical industry valuations are 7 to 10 times gross sales.

Strategy: Building a Strong Team and Creating Value IKOTECH’s objective is to become a major player in the cell therapy production equipment industry beginning with our existing products in the magnetic cell isolation niche. We will achieve this goal by building a world-class science and engineering team, developing a strong and defensible IP portfolio, and creating products that meet real needs in the cell therapy industry. Anticipated exit is via acquisition.

Hyperflux: The Next Generation In Particle Analysis and Cytometry.  We are pleased to announce the commercial availability of our newest product, the Hyperflux Velocimeter (Left). Hyperflux is the next generation in cytometry technologies, combining blazingly fast image and morphology analysis with time-lapse velocimetry measurements to provide new ways for cell researchers, pharmaceutical manufacturers, magnetic particle manufacturers, environmental biologists, and many other customers in the $1B particle analysis industry to improve their research and quality control data. Hyperflux is ready to move into pilot production, and our sales and marketing strategy includes a focused plan to establish reference laboratories under our Pioneer Program that will ensure a substantial presentation of the Hyperflux technology at the Scientific and Clinical Applications of Magnetic Carriers conference in Minneapolis in May 2012.

Quadrasep: Ultra High Speed Cell Sorting Quadrasep sorters are capable of rapidly purifying large volumes of cells in a rapid, gentle, and sterile manner. This combination of cell sorting capabilities, combined with the quantitative and precise sorting capabilities of our technology, are capable of extending the current cell processing methods to clinical scale and quality. Quadrasep products provide a compelling razor/razor-blade model with a strong recurring revenue stream since each process will require a fresh, sterile tube set and the magnetic particles and reagent cocktail that targets the desired cells for selection. Estimated sales of consumables, per process, are approximately $5,000 per run depending on the exact application.

Picks and Shovels: Providing the Right Tools for the Job. IKOTECH has developed two different scales of its cell sorting technology for selecting either small single cells using the standard Quadrasep or for sorting larger objects and tissue fragments with the Quadrasep L/P (Large Particle). Whether the task is to purify stem cells from umbilical cord blood or bone marrow to treat cancer, to isolate fresh, healthy pancreatic islets to cure Juvenile Diabetes, or to isolate stem cells from adipose tissue for the regeneration of bone, cartilage, nerves, fat, or skin for reconstructive surgery, IKOTECH has a product that can be applied to the challenge.

LifeTouch Technologies, LLC

Lawrence Gorin

Phone: 502-569-1036

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

“At any given time, one in 20 patients in the U.S. has a hospital-acquired infection, leading to the loss of tens of thousands of lives and costing the healthcare system billions of dollars each year.”    [Healthcare.gov, May 13, 2011]

According to the Centers for Disease Control and Prevention (CDC), approximately 2 million patients suffer from health care associated infections (HAI’s) each year in the United States, resulting in approximately 100,000 deaths. At an average cost of treatment of $15,000.00, this adds $30 billion to the nation’s health care tab.  It has been determined that a significant number of health care infections are avoidable.  

Heightened awareness, coupled with changes in Medicare/Medicaid programs, will force hospitals to take stronger measures in dealing with HAI’s.   As of October 2008, Centers for Medicare and Medicaid Services (CMS) will only cover the cost of treatment for infections that are present on admission.  If the patient acquires an infection while hospitalized, Medicare/Medicaid will no longer reimburse for treatment.

To help mitigate the problem, LifeTouch utilizes a transparent plastic film enhanced with a proprietary antimicrobial compound, which can be applied via a pressure sensitive adhesive to high-touch surface areas in the healthcare environment.

Although hand washing remains the first line of defense against the spread of infection, more attention will be given to technological advances.

One of the most common methods of spreading bacteria is through contact with a contaminated surface.  Hard or non-porous surfaces can be cleaned with disinfecting agents, but disinfectants only kill the bacteria at the time of cleaning. Our product, unlike a disinfectant, continues to work each time there is exposure to microbes.

Protection is currently offered by a generation of surface-control products using silver ions or copper as the antimicrobial agent, providing a 2-hour die-off rate.  LifeTouch’s product actually kills the pathogens on contact, in some cases 500 times faster than copper or silver ion technology.

Kentucky Landscape Lighting

Carter Polsgrove

Phone: 502-817-0094

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.kentuckylandscaptelighting.com

We are an innovative, three (3) year old start-up company with a love and passion for landscape lighting in search of capital funding in order to open a retail store, expand our concept and brand that services the landscape lighting needs of residential customers across Louisville, Kentucky with integrity and excellence.

We aim to deliver an alternative choice for landscape lighting to any do-it-yourselfer or high-end customers looking for an advanced shopping experience that provides an upbeat and modern store with a staff equipped with the knowledge and expertise to educate our customers.

We will earn trust by demonstrating unusual competence and character in a very specific field of expertise, by building relationships that last, we will build a brand that lasts for generations, and a business that is capable of achieving significant revenue growth year after year.

To be an innovative company that keeps the customer as the primary focus by providing an affordable solution to a landscape lighting need that is built on five (5) principles that reflects our passion for creating beautiful landscape lighting for
years of enjoyment.

• We sell variety of spotlights, path lighting, transformers, light bulbs, 12/10 gauge copper wire, deck lighting,
  moon/security/driveway lighting and assorted accent lights to anyone and to any do it yourselfer (DIY).
• We install all low-voltage landscape lighting fixtures, transformers and bury/routing underground assorted gauge copper wire.
  We maintain all installed lighting solutions for life, all products sold for life and other existing low-voltage landscape lighting solutions.
• We support all existing lighting solutions, integrating new fixtures, troubleshooting on all existing fixtures, and working all needed repairs. 

Long Term Path

To have a strong brand recognition that is unlike today’s landscape lighting franchises and businesses. To open two (2) stores in Louisville, KY. To launch our Strategic Marketing Plan. To have hundreds of employees. To deliver KLL services and products via the web. To open additional stores in Southern Indiana, Lexington, KY and Owensboro, KY. To seek an IPO and becoming a publicly traded company.

Growth
Is a rapid move into public eye shot with an upbeat and modern shopping space. While working our existing customer base for referrals and networking within our circles of influence, we push ahead with our Strategic Marketing Plan that will deliver our message to our initial target demographics.

The help of direct mailers, direct phone calls, billboards, local Realtors, AM radio commercials, website traffic, newspaper, existing retail businesses and referral incentives.

The Way We See It

Today you have two (2) choices for landscape lighting.

1) Hiring a contractor for your lighting installation or

2) Installing landscape lighting yourself.

The choices for installing landscape lighting yourself are limited to the choices found at Lowes or Home Depot. The savvy and clever DIY buyer can navigate themselves through the instructions and achieve some decent results for DIY installation. For everyone else they are left with the pains of hiring the typical contractor with setting appointments and waiting for them to arrive. The cost is high and long-term maintenance is nonexistent. Kentucky Landscape Lighting is here to change everything! 

About Us

In 2005 Carter Polsgrove was introduced to Bill Taylor. Bill founded Outdoor Lighting Concepts based in Memphis, Tennessee in 1992. Carter Polsgrove spent two years under Bill’s apprenticeship and during this time, Carter developed a love and passion for landscape lighting.

During 2008, Troy Carmichael and Carter Polsgrove met and developed KLL. We developed our online presence with search engines/Google, email, invoicing system, price markups, uniforms, processes and formal business agreements. Together in 2010 with our installation team, we have identified a more detailed, cost effective installation approach. Developed a diverse list of new lighting suppliers that allows us to provide more selection, product quality and price.

New in 2011 was a partnership with PNC Financial Services to begin taking MasterCard, American Express, Visa and other major credit cards. Kentucky Landscape Lighting is a LLC based in Louisville, Kentucky. Carter Polsgrove is the sole member of the LLC and is searching for equal partnerships. Carter enjoys focusing on creative initiatives while collaborating with dedicated professionals and other pragmatist to round out a team. Carter’s goal is to be surrounded with talented individuals and build a business that will function with multiple leaders and other members with equal partnerships.

October 2011

Red e App

Jonathan Erwin

Phone: 855-RED E APP

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.RedeApp.com

ONE-LINE PITCH
Red e App is a B to C mobile service messaging platform allowing business to engage consumers while providing for consumer’s privacy and control.

COMPANY SUMMARY
Red e App is a B to C “app” that allows businesses to instantly notify customers of immediate service readiness, completion or availbility.  Red e App levels the playing field in B2C communication by extending control, privacy and management to the consumer while providing a valuable mobile messagingtool to the business allowing them to extend their workflow to the mobile devices of their customers AND promote their products and services.

GENERAL STRATEGY
Red e App's stategy is to identify and close large brands who can influence their existing relationships of partners, prospects, customers, employees and affiliates to download Red e App to facilitate realtime, value based communication creating a constant engagement via their mobile devices. To this end, and in line with our objectives we now have commitments from a large Health Care System that consists of five hospitals and more than 90 physician practices and the School of Medicine of a Major University in the mid-west.  This achievement is not to be taken for granted as significant effort was put into establishing these relationships and simply displays the strength of our product and the market timing. We foresee many more accounts like theses following in succession allowing Red e App to reach critical mass quickly to leverage a Network Effect and leveraged value for all consumers and businesses connected to our platform.

PRODUCT/SERVICES
Red e App provides an opt-in push notification service for business to consumer to provide real timeservice or transaction information to the mobile devices of their customers. Consumers download a free app from the Android or Apple app store and connect to the business of their choice.

CUSTOMER PROBLEM
Communication between business and consumer is broken. It is complex, takes tremendous amount of ongoing management of data, is a moving target for efficiency and effectiveness, and lacks immediate engagement at the mobile device. Moreover, consumers have interest in privacy and control and are leery of the alternative motives of business when asked for personal information. Red e App solves these pains for both business and consumer.

MANAGEMENT
As the Founder of Red e App, Jonathan Erwin has a stellar 21-year tech sales and marketing startup career, five sales, three acquistions.  He recently led Hosting.com from $4M to $20M in just under four years and sold to a $2 Billion dollar PE firm.  The team he assembled are the bet at what they do in enterprise class and scale as it pertains to Platform/App developement, Creative Brand/Graphic Design, and finally product management and Cloud infrastructure.

SALES/MARKETING STRATEGY
Many vehicles are available to Red e App, but we plan to initially invest significantly in throught leadership creation, social media marketing, video marketing, and web-driven leads.  The majority of our investment will be a  targeted business development effort toward large businesses that can pull their customer communities on board very quickly to sway large portions of the consumer community.

COMPETITORS
Red e App is a disruptive technology and methodology. Our competitors and challenges lie in traditional email and text communication vehicles and services and the underlying paradigm of business behavior that once they capture the user info (email address or mobile phone number) they may communicate whatever and whenever they wish. We have not come across another company that helps both business and consumer in a quality, real-time engagement.

TARGET MARKET
Red e App has immediate opportunity in the following markets; Health Care, Education, Retail, Shipping and Logistics, Mobile Field Services, Hospitality, Repair services of all shapes and sizes (Auto, Bike, Jewlery, Shoe), General Services industries (Dry Cleaning, auto detailing, dog grooming) and Personal Wellness and Beauty. The market alone in Health Care is staggering,
and we can play in all and have a global presence.

CUSTOMERS
Both consumers ages 13 and up and Small, Medium and Enterprise businesses. The market potential has no ceiling today.

BUSINESS MODEL
Red e App sells a service paid for by the business. Red e App has two product tiers. A low monthly recurring fee per business location and an Enterprise Site License for centralized businesses as well as a per location and consumer ‘click-connectivity’ revenue model. The mobile app is free of charge to the consumer.

COMPETITIVE ADVANTAGE
We deliver consistency and choice in communication to the consumer without risk of losing, or misusing personal information. Red e App is a single platform to deliver information such as product availability, service status and billing details to customers that opt-in to the service.  A secure intermediary for notifications that allows the consumer fleibility, privacy and control.  And business, mobile engagement, differentiation and promotion. We are it!

Begrouped

David O’Connor
Phone: 619-227-2180
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.begrouped.com

Overview

BeGrouped (BG) is a robust flexible group messaging platform with significant financial potential from its unique viral-group growth patterns (ex. over 25,000 users have signed up in the last 4 weeks for a total of nearly 50,000). Its monetization plan engages at 100k users through the use of multiple proven revenue streams. The service allows for instant communication for any size group: private (1 to 1) or inter-social (Many to Many). It is currently in use with high school, college, and business groups, as well as partners Playfair and Campus Crusade for Christ (those organizations reach over 300k college students). Available for ANY cell phone, it combines the functionality of instant texting (SMS) with the flexibility of the web for total group communications.

State of the Market

Group messaging is gaining significant market traction. There have been multiple exits for angel investors this year already. i.e. Skype purchased Groupme for over $60 million with a user base of approximately 500k and no revenue. BeGroupedfs platform includes multiple revenue streams and a Phase II - mobile app that holds more functionality that any other group messaging app available.

Pain/Solution

Till recently, digital group communication has been limited to email,1-1 texting and 1 to many texting. These existing platforms require repetitive texting and forwarding of messages. Only in the past year has it become a MANY to MANY model. With BG, sports teams, co-workers, families, youth groups and organizations communicate collectively, no matter where the group members may travel. Send a single text and it goes out to everyone in the group. If a member responds, it goes to everyone again. Itfs such a basic need within group communications.

Service

The BG platform is a proprietary messaging system. The features include group start, invite, tracking and management from a cellular device and web browser. Enterprise group messaging includes our proprietary API to simplify the integration into large and small companies. The management system gives the administrator exceptional flexibility to manage thousands of groups simultaneously. The flexibility continues throughout the platform allowing all users to specify how they want their messages

delivered on a group-by-group basis (receive texts from your family and/or emails from your running club). The service is designed for groups of all sizes and each individual can belong to multiple groups.

Sales

The three revenue streams are:

1. SMB Advertising (Small Medium Businesses) - SMB's need an economical way to advertize to their existing customers and increase loyalty. BG is a cost effective platform to reach customers immediately. (Awe Spa in Los Angeles uses BeGrouped for mobile marketing to increase their revenue over $1500 monthly by simply sending a text every two weeks).

2. Enterprise Communications - BG gives large organizations, including universities and multi-nationals, the ability to organize and coordinate all of their activities under one umbrella group. The Enterprise edition provides the flexibility of subgroups, multiple keywords, and administrative privileges, various opt-in points, and control over the entire group matrix. An organization can then efficiently communicate in the manner that best suits its requirements. (Mars Hill Church, 2,000 members, uses BeGrouped to keep their members updated on the latest fundraising, vocational and spiritual events).

3. In Message Advertising . eIn Messagef Advertising allow businesses to reach all or a demographic subset of BG users (by gender, age, location etc.). Text ads are appended to actual messages that users send to each other. By attaching the ad to the users' group messages, this minimizes user frustration and also greatly increases the percentage of advertisements that are actually read. (In August 2011, as a test, BeGrouped created over $8,000 in revenue for a charity in a SINGLE DAY!)

5 Year Revenue Model

Revenue begins with commercial groups, then as the user base reaches critical mass, advertising revenue will be integrated in and grow with the user base. Revenue from commercial groups will then accelerate as the social network effect kicks in. Revenue is expected to reach $60M by year 5. Break-even is in early Year 2. EBITA is projected at $50M in Year 5, yielding a profit margin of 89%.

Market Opportunity

There are over 200 million people texting in the U.S., thus providing tremendous growth potential. In the initial target markets there are almost 20 million university students, 35 million organized sports participants, and 20 million YMCA members. We will capture 1% of these target markets, thereby providing the catalyst for viral growth (our data shows that every user who creates a group invites an average of 8 people to the service).

Management Team

The management team, comprised of experienced executives and accomplished advisors, has an extensive background in emerging technologies with a deep knowledge of messaging. Dave O'Connor (Co-Founder, CEO), has extensive experience in software and systems engineering having implemented Nokia's first SMS feature in the U.S. J.W. Wolterman (Co-Founder and COO) is the creative force behind BeGrouped, having created ad campaigns for Boost Mobile, Ansell Products and other national brands.

The advisory board continues to grow and already boasts John Lynch, a 20 year veteran in the mobile industry, who was Director of Wireless Data at Verizon and has had success as VP of Biz Dev and Product Development at several successful start-ups. Matt Weinstein, deemed "The Master of Play" by People Magazine, is the founder of Playfair, an international consulting firm that performs in front of 100,000 college students every year. Recognizing the synergy between Playfair and BeGrouped, Matt is bringing BG's texting platform to tens of thousands of college students around the country. As well as Joe Torre, former manager of the New York Yankees and currently Executive VP of Baseball Operations for MLB. Joe has also lent his name to an upcoming email campaign aimed at high school coaches as BeGrouped is an obvious tool for sports teams throughout the country.

Investment

A seed round of $200,000 was raised in 4 months during Q4 2010 at a valuation of $3M. Seed took BG through proof of concept bringing over 50,000 users into the platform. Presently BeGrouped is in a gGo To Marketh phase, which the Series A Round will fund. BeGrouped is looking to raising $950k. (Full financials available upon request)

September 2011

Story Line
Set in a rural community in Kentucky, Land of Tomorrow tells the story of Betty, a wife and mother who Commits an unthinkable crime for the sake of her loved ones. Kentucky gets its name from the Wyandot word “Cantuckee” which means “Land of Tomorrow”.

Sales Model
Goal: Land of Tomorrow is sold and profitable within 8 months from completion. We are producing the film on an ultra-low budget, so that investment is returned with domestic/foreign sales distribution deal.

INTEREST FROM FESTIVALS AND DISTRIBUTION PARTNERS:
SUNDANCE
PARTCIPANT MEDIA- (The Help, Good Night and Good Luck,
Charlie Wilson’s War)
WINSTEIN COMPANY (The King’s Speech, Inglorious Bastards, The
Fighter)
NEW LINE CINEMA-(My Own Private Idaho, The Lord of the Rings,
Horrible Bosses)

Revenues / Disbursement:
Investors are paid back 115% of their investment before producers see a profit. Then producers see a profit. Then producers and
investors share 50/50 on an ongoing basis. Risk management for investors potentially includes a 100% federal tax write-off on investment (Sec. 181, Jobs Creation Act) and a 20% cash rebate of production budget under the Kentucky state film incentive.

Revenue streams consist of but are not limited to sales of:
•Domestic / foreign theatrical rights
•Domestic / foreign video including DVD and BlueRay
•Domestic / foreign free and cable television rights
•Video on Demand (e.g. Netflix, Vudu)
•Other video, download, streaming, Internet rights (e.g. iTunes)
•Educational
•Other ancillary markets including merchandising and soundtrack

my COI
Kristen Nunery, CEO
Phone: 888-692-6448
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.myCOIonline.com

Who We Are: We automate a non-revenue generating, paper chase process that is a critical part of organizations’ risk management
processes. Our web-based outsource solution provides the full process of requesting, collecting, and verifying, contract compliance
of third party (vendor, subcontractor, tenant, etc) certificates of insurance.

Customer Problem: Downsizing has led to difficulties managing the task. Small Companies have been faced with financial challenges, increasing the risk of vendors performing work while un/underinsured. Regulation changes affecting the standard certificate of insurance have led to a heightened awareness of the high risk of a third party cancelling an insurance policy and the organization (Certificate Holder) not being notified. Carrier audits are becoming more thorough. All result in an increased financial exposure to organizations from un/under-insured claims, litigation, and premium audits.

myCOI History: We began R&D in 2009, followed by an extensive beta phase, and then released our Version 1.0 in December of 2010.

Sales Model: We sell through two indirect sales channels: Regional and National Insurance Brokers and Business Management
Systems. Our service is offered to our clients at low to no cost, due to our vendor pay model. We receive recurring annual revenue from each third party. Average target client size is $85,000+ annually.

Current Partners: Vendormate Inc., Lockton, AJ Gallagher, ZyWave,
Several Regional and National Insurance Brokers

Current Clients: Healthcare, Higher Ed, Property Management and
Construction companies

Seeking: $900,000
Committed: 22%
Current Investors: Founders, Developer, Friends & Family, Channel Partner

Revenue Projections:
Year 1: $1.49 M
Year 2: $8.05 M
Year 3: $22.27 M

August 2011

John Vellinger
Techshot Lighting
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phohne: 812-923-9591 x243
www.techshotlighting.com

Techshot Lighting, LLC. is an innovative company that manufactures energy efficient LED lighting products for military and other customers who operate in harsh environments. Our premier product is the Shelter Lighting System (SLS). The SLS is designed specifically for military field applications, using up to 60% less energy than other lights, and boasting an unprecedented life expectancy of approximately 50,000 hours or greater. The SLS can be installed in any tent, anytime, and can even be installed at the factory. More important, the SLS can be rolled up with the tent at break-down without damage, ready to plug in and turn on immediately the next time the tent is set up. Designed to disperse light evenly across the workspace area, SLS accommodates up to sixty lights from a single outlet and converts to mission critical blackout mode at the flip of a single switch.

July 2011

Steve Tolen
Indy Power Systems
Phone: 317-370-0559
www.indypowersystems.com

An Energy Router For Next Generation Energy Storage and Management

Indy Power Systems (IPS) has developed a new technology for alternative energy management and energy storage; the Multi-Flex™ Energy Router. The Multi-Flex is a hardware and software solution that can blend and optimize the flow of energy between any number of sources and loads which enables multiple different alternative energy sources to be integrated into a Microgrid. When applied to energy storage the Multi-Flex can reduce the cost by over 50%. Applications include the utility grid, hybrid and electric vehicles, and ultimately consumer electronics. An example of a Multi-Flex unit, roughly the size of a car battery, is shown below.

The Multi-Flex is scalable by either using multiple modules in parallel or sizing the electronics. It is also upgradeable with a software update. IPS has developed three generations of Multi-Flex technology, filed for three patents, and will deliver its first
commercial revenue in the next two months. Final action on the first patent resulted in eight allowable claims. The other two are still under review.

Market Background
IPS is targeting the Grid Storage market which will grow to $35B by 2020 (Pike Research) and total $225B over the next 10 years (Sandia National Laboratories). This market is being driven by the inability of the U.S electric grid to effectively handle peaks in demand and a desire to integrate alternative energy sources. Before the Multi-Flex, the energy storage market was tempered by the high cost of battery storage and the fear that any battery technology installed would soon be obsolete. The Multi-Flex can blend any combination of batteries to hit a price and performance target today, while also allowing upgrades to accommodate new batteries in the future.

The challenge to integrate different batteries (or alternative energy sources) is in managing the different voltages and current rates of various battery packs (or alternative energy sources), all while maintaining a target output. Even more challenging is being able to charge and discharge different battery packs at different rates, or to store excess alternative energy generation, all while maintaining targeted output. The Multi-Flex is the only system available today that can manage and optimize multiple different battery packs and alternative energy sources. This capability allows the use of used batteries for storage.

Over 20 million used lead-acid batteries are recycled in the U.S. every year, and from 20% to 30% still have useful life in storage applications. In addition, used hybrid and electric vehicle batteries will soon be available in large quantities and the Multi-Flex is the only system available that can blend and optimize large numbers of different batteries. IPS has agreements with manufacturers to assure access to new and used batteries.

Company Financing
IPS is seeking $6.5M in equity financing. This financing will allow IPS to commercialize the Multi-Flex technology, implement planned product enhancements, and to expand sales and marketing efforts both domestically and internationally. IPS expects domestic revenues of $462K in 2011, $8M in 2012, $23M in 2013, $58M in 2014 and $108M in 2015. Typical deals will be approximately $1M per MW/unit installed. Costs per MWh decrease materially as storage hours are added. For example, the Levelized Cost of Energy (LCOE) on a 20MW, 40MWh system is $173MWh while a 80MWH system is $137MWh. Gross margins are forecast to
range from 50% to 75% on Multi-Flex components, and from 25% to 30% on batteries sold.

The Opportunity
Indy Power Systems has created the first-of-its-kind Multi-Flex Energy Router that enables the blending and optimization of the flow of energy. Multi-Flex will enable multiple alternative energy and storage solutions for Microgrids. It will also provide low-cost grid storage application by extending the useful life of the growingnumber of used batteries from the auto industry. IPS is seeking $6.5M in funding to continue the commercialization of the Multi-Flex technology, implement planned product enhancements, improve patents, and to expand sales and marketing efforts both domestically and internationally.

The Multi-Flex has been recognized as game-changing technology by several organizations. The MIT Technology Review covered the Multi-Flex in January 2009 and Discover magazine listed the Multi-Flex in of the “100 Top Stories of 2009”.

June 2011

SoMoLend
Candace Klein
SoMoLend
859.803.9499
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

BUSINESS AND TECHNOLOGY
SoMoLend (“SML”) is a web- and mobile-based Peer-to-Peer lending company (“P2P”) using patent-pending lending technology executed within a hyper-localized geographic scope.  This user-friendly technology can be accessed worldwide by 1) business borrowers who are credit-worthy but may not be eligible for traditional forms of financing and 2) investors seeking higher than public market rates of return.  

Borrower Benefits 
Access to loans to start/grow business (create jobs) Access to lenders with social connectivity 
Friends & Family borrowing fast and non-emotional
Fast deal close 
Mobile capability for anywhere access 

Lender Benefits
Access to new customer base with higher probability of repayment
Higher returns than other traditional forms of investment – Avg. 10.1%
Access to borrowers with social connectivity
Local access/can visit borrower
Mobile capability for real-time lending

MARKET AND COMPETITION
Banks have stopped lending to startups in recent years, across the board.  At the same time, individuals and institutional investors are seeking higher returns in this economy.  As a result, the P2P industry is expected to grow to more than $100 billion in annual loan transactions, from approximately $500 million in 2009, as borrowers and lenders seek ways to reduce their costs.  SML forecasts less than a 1% market share over the next four years, making our transaction volume alone approximately $1.1 billion annually by year four.

The current key direct competitors offering a for-proift web-based P2P lending solution include Prosper.com and Lending Club.com, with Lending Club being the most direct competitor, offering products only to business customers.  SML’s competitive advantage is three-fold:  1) we introduce due diligence to the P2P lending platform for lenders; 2) we remove anonymity; and 3) we introduce the option of friends and family financing in a simple to use web platform.

INTELLECTUAL PROPERTY
SoMoLend has completed the intial public disclosure statement for a provisional method patent application, which will secure the social-mobile-local business method technology combination.  Additionally the team has secured the trademark tied to its brand.

PRODUCT/SERVICE OFFERING AND TIMING
SML loans are structured for the borrower at a minimum of $1,000 and up to $35,000 per transaction.  Individual and/or corporate investors must invest a minimum of $100, but have no maximum investment requirement.   Full rollout is targeted for January 2012.

SML revenues will include primarily transaction sales.  SML will charge a 2% upfront transaction fee on both sides of the loan transaction.

REQUEST
SML seeks $750,000 in Seed capital.  To date, SML has secured $300,000, and has secured an additional soft circle commitment of $100,000.

May 2011 (Venture Sharks Event)

Zack Pennington
Kentucky Chia
Phone:859-653-3715
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.kychia.com

The Problem: Equine colic and laminitis are the two most common and serious illnesses affecting domesticated horses in the United States. Equine colic, the leading cause of premature deaths among horses, afflicts one in ten horses every year1. The two most conventional preventative supplements used to treat these illnesses, flax seed and fish oil, are expensive, spoil easily, and horses dislike the taste. In addition, flax seed contains harmful toxins called cyanogenic glycosides.

The Solution: Enter Kentucky Chia (KYC). Chia seeds (Salvia hispanica L) have nutritional qualities superior to flax seed and fish oil. Chia seeds are eagerly consumed by horses, have a shelf life of over three years, and require no processing before consumption. Traditionally, Chia could only be grown in the Southern Hemisphere. With our patent-pending, genetically unique line of seeds, Chia can now be grown in Kentucky and other temperate areas of the US. Growing Chia domestically will reduce production costs while providing horse owners with a superior supplement that is affordable and of higher nutritional quality than competing products.

Start-Up And Growth Strategies: KYC’s strategy is to be a best-cost provider of wholesale Chia to manufacturers, retailers, and large breeders in the equine industry. We will market Chia as a superior alternative to flax seed and fish oil to the owners of the 9M+ horses located in the United States. Locally producing the seeds and avoiding international transportation will achieve cost advantages. To maintain efficiency, our production will be outsourced and our resources will be leased and scaled appropriately.

Investment Opportunity: KYC’s fully developed intellectually protected product makes the company an attractive target for acquisition. By providing $2M in seed round investment in KYC, investors will retain a 29% stake in the company. With an exit in year five, investors will enjoy an IRR of 73% and cash-on-cash of 22X. Additional non-dilutive funding is anticipated through grants and awards that will be used to maintain investor equity position. Sources of grant funds include The National Institute of Food and Agriculture’s SBIR Program and the Value-Added Plant Production Division of the Kentucky Department of Agriculture.

Todd Deetsch
Psyche CPAP Pillow, LLC
Phone: 502-693-1037
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.psychesleepapneapillow.com

The sleep industry is growing exponentially and looking for new products to enhance sleep in the CPAP market. The demand for new products seems to be expanding in the United States, as well as Europe and Australia. According to Frost and Sullivan, this market is just starting to realize it’s potential…

(a) The global sleep market for respiratory and sleep diagnostic equipment is expected to reach $5.8 billion dollars by the year
2015. The sector is growing at more than 15% per year.
(b) – Frost and Sullivan Research Analysts

Company Overview
Psyche is a new web-based sleep-apnea pillow serving the explosive sleep-apnea market. The city of Louisville is a national leader in the medical community, and has ready access to a wealth of experienced physicians and clinics specializing in sleep disorders. The Psyche sleep apnea pillow appeals to this sleep-apnea/ CPAP market segment. By offering several product options, we meet
the primary needs of several market segments, with additional options for customers transitioning between market segments.
Owner and president, Todd Deetsch recognized that there was an opportunity to provide a sleep pillow for CPAP users to meet the unaddressed needs of the CPAP market. Recent changes in the market have increased the demand for quality products that aid sleep with CPAP users. He saw this as a prime opportunity to apply his knowledge and experience to develop a high quality sleep
apnea pillow.

Background
Over the past few years, the sleep-apnea market has grown exponentially, creating demand for a sound night’s sleep. “ A lot of sleep disorders are still misunderstood, even by the medical community. Recognition has certainly gone up, especially for sleep apnea. But like everything else, the advertisements are driving the business. And for many, the sleeping pills appear to be an easy solution, and that's not always true. You have to be able to determine the problem before you come up with the solution.
- John Ancy, MA, RRT Senior Clinical Consultant for Instrumentation Laboratory

Psyche has determined that a major part of the problem with CPAP non-compliance is the mask/pillow interface. A standard pillow will press against the CPAP mask causing leakage and sleep disturbances. Another problem is that most patients sleep on their sides, while the makers of the CPAP masks recommend the patient sleep on their backs. Still another problem is the management of the three foot hose connecting the CPAP machine to the mask. The Psyche Sleep Apnea pillow solves all of these problems with a patent-pending design allowing a side-sleeping position, and accommodating all CPAP masks on the market. Psyche also manages the CPAP tubing, and takes the weight of the tubing off of the wearer. Psyche is has launched an internet retail website, and is also marketing the pillow to medical/respiratory supply companies and to internet CPAP supply companies. Psyche is utilizing its
products and services, as well as its fundamental business model, to take full advantage of the newest Internet-based technologies and current market trends .We have just completed the design, patent, and testing of the Psyche Sleep Apnea Pillow—a novel and proprietary approach to managing the mask and tubing associated with CPAP machines, as well as increasing compliance
with CPAP users.

Psyche will be established as a Limited Liability Company based on the advice of our advisory board. This structure will give us the greatest tax and operational advantages based on the nature of our business and our anticipated growth. Revenue for the fiscal year 2009, without external funding, was $31,150. Revenue for the fiscal year 2010, without external funding, was $43,621.
Projected revenue for the fiscal year 2011, without external funding, is expected to be $65,432. Now, Psyche is at a point where we intend to take full marketing advantage of the internet, sleep clinics, medical suppliers, respiratory therapy suppliers, and CPAP suppliers. The past and projected revenues are based on internet sales alone. Psyche is pending FDA approval, which will allow us to obtain a HCPCS code to bill insurance and Medicaid. Approval is expected by July. Once this happens, all sales projections are off the table.

Demand / Revenue Model
Psyche understands that growing a viable business requires selling something people want to buy—something that they will buy. Our business is built on selling sleep—a reliable pillow in demand among CPAP users who recognize the value of sleep. Beginning with an idea that grew out of our experience with CPAP machines, Psyche has developed a technology and product line designed to meet this identified need, and established the likely viability of building a profitable business based on selling this sleep apnea pillow via the Internet. Psyche has already proven to be profitable, with expected sales projections to reach $65,432 for 2011.

Business Model
Psyche’s business model is evolving. Currently, we sell online directly to customers, wholesalers, and medical/respiratory therapy suppliers. However, we now have retail packaging available, and are beginning to market to retail medical suppliers.

Market Overview
For the past 5 years, the CPAP market has seen exceptional growth, due in part to the recognized diagnosis of sleep disorders. Expansion and growth due to the knowledge of sleep disorders has also heightened awareness. This, and related breathing disorders, are believed to affect up to approximately 20% of the world’s adult population, but public awareness has only been raised in recent years. Worldwide, current annual sales of the sleep apnea market are growing at 15% per year.

Management
Psyche will be managed by Todd Deetsch, with legal counsel by Stoll, Keene, and Ogden. Accounting procedures will be handled through William E. Chady, PSC. 

Product Strategy
Psyche has secured direct relationships with a memory foam manufacturer, a textile manufacturer, as well as a sewing-house, which will produce the Psyche Sleep Apnea Pillow. We will offer a complete line of sleep apnea pillows, as well as after-market accessories such as pillowcases. Our direct relationships allow us to offer leading-edge products which cater to a narrower clientele—at higher prices and higher margins for us. Production can be tailored to meet any demand. Our complete business plan provides further detail on our specific product and marketing plans.

Service Strategy
Psyche will be manufactured and assembled at the factory, which has also agreed to warehouse the pillows. Shipments will proceed from the factory directly to the customer or the wholesaler. This will keep shipping costs to a minimum.

Market Strategy
Psyche has developed an online website that will function as a retail site. The website developer will also provide marketing strategy and email campaigns to promote the pillow. A professional product photographer was hired to photograph the Psyche pillow with models to demonstrate how the pillow works with various CPAP masks on the market. We have also been in contact with every online CPAP reseller, and have sent samples to many of them to generate interest. Several of these suppliers have their own catalogs with which they market to sleep labs and online retail sites. Psyche photographs have been sent to these companies to include in their catalogs and email promotions. Psyche is American-made with American labor. This is an important point that we also want to
emphasize in our marketing campaign.

Competition
As noted previously, part of my purpose in starting Psyche was to provide an innovative new solution for CPAP customers facing compliance problems with their CPAP machines. As I have patented my idea and and registered with the FDA, I expect online competitors to actually drive business to Psyche. Research has indicated that many of CPAP customers use the internet and
internet chat forums to research, discuss, and purchase various CPAP products.The two other main competitors for Psyche are the double-edge Papillow and the Contour Multimask Pillow. The former is a cheap polyester-fiber filled product, and the latter is a cheap non-memory foam product. Both products sell well, but don’t address the issues that Psyche has addressed. Psyche is a very high quality memory foam product, on par with Tempurpedic, and will be marketed as the Lexus or the Mercedes of the CPAP pillows. The price reflects this quality, and people respond very well in favor of Psyche when compared with the competition
pillows, despite a higher price. An infringement study was done on both the Papillow and the Multimask pillow by the independent law firm of Stites and Harbison to avoid any patent infringement issues, and the conclusion was that there are no patent infringement issues with either product. Psyche is the only pillow to lawfully register with the FDA, and will be the only pillow to have a specifically assigned HCPCS code. This will be a major advantage over the competition.

Risk
Like any operation, there is always risk associated with owning a business. In light of recent business failures among highly-visible “dot-com” ventures, we have taken extraordinary precautions to ensure success. For Psyche, we see our greatest exposure in the rising cost of fuel prices. Likewise, a significant threat to our business would most likely derive from loss of disposable income due to a weakening economy. However, we are seeking an HCPCS code for insurance reimbursement, which should help reduce the final cost to the consumer, thereby offsetting any economic effects.

Capital Requirements
Psyche is currently seeking personal investments from investors. Funding will be used to complete the necessary attorney fees, additional patent protection, product development, marketing, operating expenses, and the cost of goods sold.

Jeff Ames

Bluegrass Barrels

Phone: 502-523-9100

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.bluegrassbarrels.com

Unique and fun, a creative gift or hobby, an amazing conversation piece that lifts your spirits to new highs! Bluegrass Barrels will quickly dispel the myth that the process of aging spirits should be left to professionals. YOU can take an existing spirit and make it completely your own creation. Bluegrass Barrels differentiates itself by making this technique available to anyone. The smaller barrels, which range in size from 1 liter (grapefruit size) to 3 liters (watermelon size) provide more oak area to the liquor, allowing the spirit to age significantly faster than the larger distillery barrel. YOU control the aging as the barrel infuses the spirit with the oak flavor that is unique to your taste, truly unlike anything currently available on the market!

The possibilities are endless as you become a "spirit scientist", experimenting with new flavors that will be the hit of any gathering. Would you like honey whiskey? Go ahead and fill the barrel with whiskey and as much honey as you desire. The options are limited only by your imagination. And that's not all! YOU can create different kinds of spirits on the inside of the barrel and also make the

exterior exclusively your own. Personalize your barrel's face by engraving whatever you wish (limited by space available). Do you have a family member who has everything? Is a 21st birthday coming up? Are you looking for something unique for groomsmen gifts?

Would you like to stand out at tailgate parties? Write your message and create an exciting, completely unique gift.

Located in Louisville, Kentucky, the bourbon capital of the world, we at Bluegrass Barrels, LLC take pride in the quality and multiple uses of our barrels. Since our inception in January 2011, we have fulfilled over 120 barrel orders and currently provide barrels for two

commercial customers. We are actively seeking to establish ourselves as the premier groomsman gift through existing gift websites. In addition, we have several “Bluegrass Barons” that are selling these mini-barrels in several large cities across the United States.

In order to take this business to another level, we at Bluegrass Barrels are seeking $60,000 for working capital needs. With prior experience in commercial banking, Bluegrass Barrels management understands the precious situation of investing your capital. We

strive to produce superior results for both our customers and our investors.

Jennifer Graham
Cuddle Clones
Phone: 312-218-9339
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.cuddleclones.com

Elevator Pitch: 

Cuddle Clones makes soft and adorable plush versions of people’s pets. Customers upload pictures of their pet to our website and in return receive a cute plush replica.

Problem: 

Currently, stuffed animals may be of the type or breed of a customer's pet, but do not have the pet's unique characteristics. Custom-made stuffed animals are currently available either in bulk (multiple thousands of units) or from hobbyists who charge significantly high prices (typically in excess of $500).

Solution: 

Our plush products are completely customized to look like our customers' pets. Through our products, we help capture the emotional connection between people and their pets. We will be able to customize size, eye color, markings, discolorations and other distinct physical features that truly represent each pet. Through our attention to detail, quality and customer service, we will create loyalty and buzz for our brand.

The Market: 

62% of households in the U.S. have at least one pet. Pet ownership is growing worldwide, with consumers spending $48 billion annually on their pets in the U.S. alone. Pets in many of these households are treated as members of the family. Our product exploits this market, as it can serve as a purchase for oneself or as a gift.

Marketing Strategy: 

We will launch a national marketing campaign with the bulk of our initial marketing dollars used to create awareness through pet magazines and Internet channels, such as search engine marketing and social networking sites (both Facebook and pet-related sites). Eventually we will utilize additional channels such as vet clinics, pet groomers and pet retail stores. Marketing efforts will lead customers to the Cuddle Clones website where they may purchase directly from us.

The Team: 

Passion, motivation and commitment to the venture are among the soft characteristics that will make the Cuddle Clones concept a success. Our team has experience in the plush manufacturing industry, entrepreneurship, management, finance, healthcare, consulting, marketing, hospitality, IT and PR. Our advisory board reflects an array of backgrounds, including marketing, toys, and plush manufacturing.

Competitive Advantage:

We will use proprietary design software that combines pre-loaded animal templates with production interfaces, reducing the cost to manufacture and creating a barrier to entry. Through every aspect of our company, we will build strong equity with the Cuddle Clones brand. Similar to Build-A-Bear Workshop and American Girl, strength in our brand will also provide a barrier to entry.

Exit Strategy:

With a growing revenue stream and strong brand, Cuddle Clones is likely to be purchased as part of a strategic acquisition. Large toy companies such as Mattel regularly acquire smaller businesses to expand their product portfolio. Similarly, Cuddle Clones could also be a strategic acquisition for Build-A-Bear Workshop or a pet products company.





Brandon Powers

RelensMyFrames.com

Phone: 502-472-1471

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.relensmyframes.com

The Challenge: Vision is important, but eyeglasses are expensive. As a result, many people deprive themselves of prescription eyewear they really need. Traditional brick and mortar eyewear stores have a high cost structure which requires very high profit margins that are reflected in a high sell price to the customer. Internet eyewear retailers are a viable low cost alternative to brick and mortar stores, but the transaction is complex and error prone; return rates are high, driving up costs and customer frustration.

Our Approach: Our goal is to help targeted customers get replacement prescription lenses in frames that they already own. These potential customers are looking for an alternative to brick and mortar retailers’ high cost and high pressure tactics. They like their frames and want to avoid the complexity of a typical online eyewear transaction.

We offer a simplified order process and no pressure purchase as well as extremely competitive prices due to high efficiency and a lean approach. We don’t require the customer to decode their prescription or tale any measurements like other internet eyewear providers, a registered optician at the lab takes care of the details.

Our Credo: The entire process is based on simplicity, especially for the customer. The goal is to serve a targeted audience and do it well. Constrain costs by choice, so decisions can be made without unnecessary financial pressures. Keep it scalable and virtual. Outsource things that require people and assets. Move quickly and test concepts in a live environment for real world feedback.

The Market: The US Market for eyewear is 17.7B. This breaks down as 8.2B for frames and 9.5B for lenses. One of the larger eyewear providers in the Internet sector reported gross revenue of 150M for 2010. They have reported unit sales as high as 23,000 pairs of eyewear for one week in January this year. A recent Vision Council of America study of 100,000 eyeglass wearers reported that 23.3% percent of the respondents were very likely to purchase new eyewear in the next six months. The report also stated that 20.7% of the respondents wanted to purchase new lenses in the next six months.

Marketing Approaches: Based on inside industry knowledge, social marketing is critical in this sector like many other internet businesses. Some of the options being tested are consumer internet eyewear information sites like GlassyEyes.com, blog posts, promo codes / Giveaways using Twitter and Facebook, shopping sites like Fatwallet.com, Slickdeals.com, TryItLocal.com, Groupon.com, LivingSocial.com, radio or other media and targeted media like ARRP newsletters etc.

Local Impact: Every 20 prescriptions processed per day creates one skilled job in our partner lab in Louisville.

Profit model: Our lab partner in Louisville has the advantage of a very low cost proprietary process for making progressive lenses (no-line bifocals) from a liquid feedstock. This product is currently the lead value progressive lens at two of the larger Internet eyewear sellers. We are able to piggyback on their volume for a price advantage.

Average gross margin is 56% across all products before discounts. Return rates are currently unknown and expected to be 4%, we will work on customer satisfaction aggressively to stay below this target. We will discount and use coupon codes to build the customer base. Since our non product expenses are very low, moderately deep discounts are possible without burning additional cash. The current infrastructure can easily handle 250 orders per day. The current plan is to refine our customer acquisition approaches and understand the cost then market aggressively based on these findings.

Financial Overview: RelensMyFrames.com was launched with minimal expense in order to decrease short term risks until market testing is underway. Instead, we relied heavily on industry expertise and personal skill sets to build and launch the platform. RelensMyFrames.com is currently live and subsystems are being tested and refined on live customer orders.

Whats next: Marketing is the focus. RelensMyFrames.com is interested in strategic partnerships that bolster the marketing effort. Additional growth funding will be pursued as the business model is refined.

April 2011

Chris Blakeley

True ID Security

Phone: 502-819-5913

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OPPORTUNITY: In  2009 5.6MM students took online courses at higher education institutions, a 21% increase over 2008. Dr. Dennis Robinson, the Director of Extended Education and Information Systems at California State University of Fullerton, stated that in order for distance education programs to reach their full potential, deliver value, and sustain a high level of growth, students must be able to meet all requirements remotely while maintaining academic integrity.  Increasing Congressional regulations, unprecedented budget cuts and the growing demand for online course offerings has forced universities to search for new, cost-effective ways to deliver student value and maintain academic honesty. Our solution enables schools to meet these goals without the additional overhead found in alternative solutions in place today. Providers realize that cheating, regardless of the educational setting, is impossible to eliminate. However, they are seeking a low cost way to build an additional barrier to cheating, meet regulatory requirements, and enhance the integrity of online learning.

THE SOLUTION: TrueID Security (TrueID) is a user authentication company. TrueID has developed Credential, a software-based biometric identity authentication solution. Credential provides continuous authentication in a cost effective manner by allowing users to leverage their existing computer / laptop without the need for costly hardware upgrades. TrueID’s solution has applications in the education, financial services, healthcare, government and defense industries. Initially, our authentication solution is focused on the online education markets including professional certification, continuing education programs and higher education. With our proprietary keystroke and facial recognition software, we continuous-ly authenticate the identity of users completing online programs. Credential directly addresses the two greatest needs of online coursework today: achieving greater user authentication and keeping costs low.

MARKET ANALYSIS: The three primary markets for Credential are the professional education and certification industry, for-profit universities, and public universities. Human resource departments are feeling pressure to hire and develop their superior talent as the value placed on employees as a firm’s greatest asset continues to increase. Firms whose employees are subject to state and/or federal credentialing have an increased challenge of maintaining their employees’ individual credentials.  Our solution will meet the needs of the 5.6MM (2009) distance learning students. The proportion of online courses to all courses offered has grown significantly from 10% in 2002 to 30% in 2009.

Capital Raised: $100,000
Capital Seeking: $300K
Use of Funds: Software development, prototype testing, initial marketing
Exit: Year (5) by acquisition
Exit Valuation: $35.5 Mil
Investor Return: 104% IRR & 35.7x Cash on Cash

Joseph Mott

Venturesome Energy

Contact: Jeff Ames

Phone: 502-523-9100

EMail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Natural gas (CNG) is the perfect alternative fuel for fleets because it is comparable in power, has 30% fewer carbon emissions, and costs less relative to diesel. Venturesome Energy, along with strategic partners, is a full-service operations and maintenance provider of CNG for fleet customers, handling all aspects of fuel distribution, station building, and maintenance, allowing our customers to focus on fleet operations.
 
Venturesome is seeking to capture underserved fleets in smaller areas that are currently ignored by the industry leader Clean Energy Fuels Corp. We will initially target refuse haulers, an ideal customer because they drive dedicated routes, refuel in the same base location, and command the most annual fuel consumption of any customer. In fact, converting one refuse hauler from
diesel to CNG is equivalent to removing the pollution emitted from 325 cars per year.

Venturesome will maintain ownership of each station which is placed on the customer property and generate revenues through the sale of CNG by the gallon, guaranteed by fuel purchase agreements.  Our pricing strategy allows for $1.20 of gross margin for Venturesome and customer savings of $1 per gallon, equating to $11,000 annually per refuse hauler.

With a founder’s investment of $500K that will cover overhead and initial construction of our first two customer stations, we are seeking a $1.5M seed round investment to complete these stations and fund stations three through five.  At the end of year six we anticipate have  39 fueling stations producing revenues of $32M and net income of $3.9M. This will make us prime candidate for acquisition most likely by the industry leader Clean Energy which made a similar acquisition last year. This provides a clear exit strategy for our investors.

TNG Pharmaceuticals

Max Bruder

Contact: Jenny Corbin

Phone: 502-376-1825

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Opportunity: Of the 94 million cattle that reside in the United States, a vast majority of them are suffering due to a common pest, the horn fly. The horn fly is considered the most health-depleting and economically damaging pests of cattle. This blood-sucking parasite causes over $1 billion in economic devastation annually. TNG Pharmaceuticals (TNG), a Louisville, Kentucky-based company, is furthering the development of a vaccine that will systematically eradicate the horn fly population. The vaccine hinders the ability of the horn fly to effectively feed on cattle by counteracting the horn fly’s anti-clotting agent, Thrombosin. This revolutionary vaccine will alleviate customer pain by increasing:

Fly Control – reduces horn fly populations by approximately 50% each life cycle

Beef production – reduces stress which causes weight loss and lower beef yield

Milk yield – reduces contraction of mastitis bacteria and stress, which causes lower milk yield

Leather quality – reduces bites, resulting in smoother skin quality

Farmer efficiency – reduces the frequency of manually applied pesticides

Infection treatment – reduces flies that spread disease and bacteria

“Green” impact – natural product that reduces toxins left by competitors’ products

The horn fly is a parasitic insect that inflicts physical duress causing severe weight and dairy loss in cattle. The horn fly bites the animal using its elongated proboscis and feeds on cattle by sucking out blood. A single cow can have an infestation of up to 3,000 horn flies at one time with each fly feeding on average 50 times per day. The typical industry methods for eliminating the horn fly are ear tags and manually applied pesticides. For these methods to work properly, they must be applied frequently, which increases costs and inefficiency. Pyrethrins are organic compounds active in both pesticides and ear tags. Widespread use of this agent is

environmentally dangerous and is becoming less effective due to the fly’s ability to build up resistance. FlyVax will eliminate these problems in a highly efficient and effective manner.

Company Overview: FlyVax is being developed and will be sold by TNG. TNG will take two years to successfully complete the USDA/APHIS testing phases and begin product distribution. FlyVax is covered by a fully issued patent (U.S. Patent No. 6,451,992), which is valid until 2019. However, a provisional patent was recently filed because of an enhancement to the original formulation protecting FlyVax until 2030.

The Management Team: Jenny Corbin, CEO, has extensive agricultural experience; Dr. Mary Cupp, CSO, is the vaccine’s co-inventor and has 20 years of experience in entomology research; Larry Horn, COO, has experience managing operations for a manufacturing company; Max Brudner, CFO, has experience as a financial analyst; Cory Long, VP of Sales, has financial sales experience; Terry Tate, VP of Business Development, has operations management experience.

Products and Services: The vaccine will be manufactured and shipped by Kentucky Bioprocessing in Owensboro, Kentucky. TNG will sell the vaccine in vials, primarily through veterinarian distributors.

Market Analysis: In 2014, 80% of patented animal health products will expire, creating a need for the large pharmaceutical companies to seek new product acquisitions. The addressable target market for FlyVax is all cattle operations within the United States. The horn fly wreaks havoc throughout the world, with the U.S. representing the largest cattle industry. The U.S. is also the world's largest producer of beef, primarily high quality, grain-fed beef for domestic and export use. Currently, there are 94 million head of cattle in the U.S. alone, and each year there are 36 million calves born. The initial target market will be the cattle operations in the warm climate region of the southern U.S. These farms contain 60% of all cattle in the U.S. TNG expects its penetration rate to be 16% of the target market, by the fifth year of operations. Initial market research estimates that 80% of farmers within the target market are viable customers.

Required Funds: TNG is seeking Series A funding of $1.8 million at the end of 2011. This will provide the necessary funds to progress through testing and production development. TNG expects an exit sale value of $155 million in year 7, after two years of testing and 5 years of operations. This is based on an industry revenue multiple of 2 times. TNG has been actively seeking and submitting applications for several grants from the Federal government and the state of Kentucky

March 2011

Adam Fish
Forge Louisville
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.forgehq.com

What is Forge?
Forge is a community for innovators.

Where did it come from?

Forge was a concept started in 2007 to create a central information hub, both online through ForgeHQ.com and

offline through local events, initially targeting the startup communities throughout "Middle America."

Why?

The premise was that in the US we have a large group of the population acting in and around entrepreneurship, but as a whole this community remains ambiguous. To get the best picture of the community, you can travel to any of the hotbed cities for startups and immediately you will notice an energy. Local coffee shops brim with young college grads chatting about the next big thing. You can

check out Techcrunch.com, Xconomy.com or others to find out whats going on. Or if that fails there are always events and meetups for people to get involved. This interconnectedness further fuels the vibrancy of the community. Outside of those areas, like in Louisville or throughout "Middle America," there are still lots of entrepreneurs and many with amazing ideas, but they all reside in silos within their own cities. As a result, for those outside of the community it can hard to get involved. Furthermore, those

in the entrepreneurial communities lose out to the added "alpha" that can occur through the free exchange of ideas

and people that occur in the hotbeds. Forge is an attempt to correct both of these issues by acting a central hub to turn to for local entrepreneurial news and information, but also as a collaborative environment to bring together these silos. We are

launching first in Louisville, KY and the surrounding regions, but hope to take Forge to cities across the US.

Who should be part of Forge?

Forge targets: entrepreneurs, financiers, vendors (such as lawyers and accountants), students, and anyone else that has a desire to create change.

What's our goal?

We want to:
1. Facilitate collaboration online and offline

2. Provide inspiring content and be a mouthpiece for our

community

3. Act as a vehicle for our members to forge transformative

ideas or innovations

How can I get involved?

Ultimately, this community is only as strong as our members. So sign up at ForgeHQ.com and make a profile. Have something inspiring to tell others? We want to hear it, so feel free to blog and it will be featured on the homepage. Finally, check out events in your area, and come meet community members face-to-face.

Jeff Rollins
Conductrus
Phone: 502-664-5106
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
http://conductr.us

Business Summary: We are a Software as a Service (SaaS) business offering a a hosted management application for field service companies personnel scheduling needs. Our target customers are Field Service organizations with 3 to 50 employees delivering scheduled services to their customers. Revenues come from monthly access fees and services.

Management: CEO (co-founder), Jeff Rollins, is a veteran of the Software Industry in fortune 500 companies (NCR & AT&T) and SaaS start-ups (FacilityONE). Focused and effective leader with a proven track record in Sales, Operations, Software Development and Finance. CTO (co-founder) Andy Wright is a veteran of numerous start-ups and companies such as Apple Computer, Levi Strauss and Parabas. Expert in SaaS, Data warehousing, Web standards and agile development.

Customer Problem: The field service management marketplace is dominated by expensive legacy software and dated desktop software. There is a huge un-served demand for a easy to adopt, easy to use, scalable, in-expensive solution.

Product/Services: A qualification based, web accessed, field service management solution for scheduling field service personnel.

Target Market: Our target market is service providers delivering: inspection services (safety, regulatory compliance, etc.), maintenance services, etc. with 3 to 50 employees. According to the 2007 US economic census there are currently well over 200,000 businesses in the US alone in our target market segments. 93,000 just in HVAC.

Capturing less than 5% of this market would result in Revenues in excess of $40mm a year.

Sales/Marketing Strategy: We are using a two pronged strategy. 1) High value Indirect Sales Channel to promote and sell our solution to their own customers (see Bell Canada discussion above). 2) Focused, targeted out-bound telesales for lead generation coupled with inside sales people to follow up on telesales generated leads with web demo's and pre as well as post sales support. Marketing is focused on web-based social media targeted at our specific customer profile.

Customers: We have recently signed a distribution agreement in which Bell Canada will be directly offering our software to over 500,000 customers (Bell Canada selected us). We are launching a direct telesales effort in

Try it yourself! https://accounts.conductr.us/signup/free

Business Model: Software as a Service. Client pays $249 per month to access the system. We offer data import and conversion services on a fee basis as well. Conversion services will be a relatively small part of the revenue.

Competitors: There are currently a handful of competitors in the marketplace. The products are broad and complex requiring significant up-front investment in training and set-up. They are expensive, cumbersome and are more "enterprise" oriented in scope. They tend to include functionality like CRM tools, accounting functions, inventory management, etc. Take-up has been slow due to complexity and cost. The other systems are "over kill".

Customer's Value Proposition: Our system ensures that the right technician goes to the right job at the right place at the right time. Industry studies show that one missed service call directly results in over $270 in cost to the service provider. Additionally, on average it takes 1.5 further visits to complete a missed service call ($405) for a total of $675l The elimination of only one missed service call per month pays for our system.

Competitive Advantage: Focus, speed, ease of use, flexibility and last but certainly not least cost effectiveness.

Company Profile:

URL: http://conductr.us/

Industry: Software

Employees: 2

Founded: 2010

Financial Information (USD):

Company Stage: Early Stage

Product Launched

Monthly Net Burn: 20,000

Pre-money Valuation: 3,000,000

Capital Seeking: 500,000

Additional Information: Seeking money to fund Sales & Marketing. Need to invest in support of Distribution agreement signed with AppDirect and Bell Canada 12/24/2010.

Try it yourself! https://accounts.conductr.us/signup/free

Carter Gaddis
Sleeve 360
Phone: 502-475-6406

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.sleeve360.com

Business Summary: Sleeve360 is leveraging the enormous success of the iPad and setting the benchmark for electronic tablet device accessories. Our patent pending hand-strap-swiveling technology and stand sync perfectly with the iPad and is an ideal fit for casual users, salespeople, doctors, etc. We plan to leverage our Hand Strap/Swivel/Stand technology for the entire tablet market including Amazons’ Kindle, Samsung, and Motorola tablets.

Problem Solver: The iPad has single handedly changed the world of media and technology. The ergonomics however, do not lend itself to be the most comfortable to hold or use.

Product/Services: Sleeve 360: The Wearable iPad Case claims a few unique features that improve the functionality of the iPad itself. The primary component is it’s adjustable hand strap that rotates 360 degrees. The strap also doubles as a portrait/landscape stand. In addition, the hand strap is removable, enabling users to extend the keyboard flaps for an optimal viewing angle when going handsfree. Finally, we provide a premium travel case for screen protection when traveling.

Target Market: Currently there are over 15 million iPads on the market. Apple has ramped up

production on the iPad2 to meet a potential demand of 5-6 million iPads sold each month. If

estimates prove correct for 2011 and they sell 50M iPads even 1% of that market at wholesale prices would net Sleeve360 $6M plus and that’s just for the iPad.

Customers: Our efforts are focused on gaining retail traction. Sleeve360 is currently engaged with retail agents representing Costco, Sam’s Club, Target and Wal-Mart. Our MSRP of $49.99 is extremely competitive compared to our competition and with our costs we can have great margins even at the wholesale level of $20-25. In addition, the business, education, and medical sectors are qualified bulk order industries. In order to increase our appeal to these fields, we offer logo personalization on our straps for orders over 50 units.

Sales/Marketing Strategy: Sleeve360 utilizes the power of creating engaging content via website, videos, etc. in house. Coupled together with “Tech Blogs” and social networks such as Facebook and Twitter, Sleeve360 has garnered international attention. Industry specific trade shows also play a large role in our sales and marketing efforts. We recently returned from Macworld 2011 in San Francisco as exhibitors where we found great success.

February 2011

Ty Bryant

Future Path Medical

Phone:(614) 732-3049

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.future-path.net

Business Summary: We will produce low cost, disposable, sensor enabled urine bags and containers with a reusable wireless system and software. The system measures and displays accurate urine level, flow rate, and core body temperature.

Customer Problem: Today, nurses in 5,500 hospitals and caregivers serving over 300,000 spinal cord injured patients, manually manage urine fill and calculate flow rate, a critical indicator of organ health . They spend up to a full hour per shift in doing so, with inaccurate results. High percentages of Intensive Care Unit (ICU) patients and quadriplegics will acquire infections including Urinary Tract Infections (UTI’s) while in the hospital, leading to thousands of deaths and $30-$45 billion annually in hospital costs. To diagnose and fight this, accurate core body temperature (CBT) is critical. The most accurate method to obtain CBT is via thermistor Foley catheters. These are not broadly used today to obtain critical warning of infection and thermal recovery after surgery.

Product/Services: Our sensor enabled systems automatically transmit and displays the critical data needed wirelessly, including fill and flow rate of urine with core body temperature obtained from thermistor catheters. We have studied and contracted multiple focus groups and developed user friendly designs that are simple to wear, read, and deploy. We estimate savings of up to $500K annually for a hospital 20 bed Intensive Care Unit.

Target Market: 35 million disposable urine containers are used annually in US hospitals and up to 40 million urine bags are used in home care and spinal cord injured care. We plan a two pronged attack from the high end and low end of the market targeting the 9 million ICU containers at the high end, and 14.4 million bags for spinal cord Injured as a segment of the home user market.

Customers: Initial customers will be the Quadriplegic and SCI communities. A second product launch targets high profile hospital ICU’s. (following a phase two FDA effort).

Sales and Marketing: We plan a “direct sales led” multi-channel sales strategy to the SCI/Quadriplegic market. We plan on developing a community on the Internet (Facebook™) via pilots at care facilities, seminars, testimonials, and direct e-mail with fulfillment through a web ordering portal.

For the hospital market we intend to seed the channel with direct sales to premier organizations (OSU, Johns Hopkins, The Cleveland Clinic) and then move to leverage the group purchasing organizations (GPO’s), other buying groups, and regional distribution, providing significant margin opportunity to the channel.

Company Profile

Industry: Medical Devices

Founded: 2004

Columbus, Ohio

Contacts:

Ty Bryant, Founder

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Brian Gilbert, CEO

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Intellectual Property:

• Two Patents Issued 2010, 2011

• One Pending

Financial Information

Funding Stage: D Round

Raised to Date: $2.1MM

Pre Money Valuation: $14.3MM

Seeking Capital: $2.0MM

Use of Funds:

•Final Development and Manufacturing

•Phase two product FDA

•Full Time Team

•Sales and Marketing

Management Team

Ty Bryant: Founder

Brian A. Gilbert: CEO

Tony Boiarski: PhD, CTO

Del Mohler, CPA: CFO      

Jim Holt: Marketing

Eric Stahlberg, PhD: IT Systems

Advisory Council 

Dr. Floyd S. Loop, M.D.

Dr. J.P. Yared, M.D.

Mr. John Spirk

Mr. John Anderson, MBA

Dr. William Pease, M.D.

Dr. Max Stachura, M.D.

Dr. Larry Taranger, M.D.

Professional Advisors

Corp Counsel: EBG, Washington, DC

Legal Counsel: Phil Willette

IP Legal: James Tarolli,

FDA Consultant: Dan Kamm

Jeff Amrein

Amber Platform Technologies, LLC

Phone: 502-885-3670

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.hogwildpokerleagues.com

Approximately 90 million people play poker online.  More than half of those players are not satisfied with their current experience and looking for a more social game. There is an additional 110 million regular poker players that do not play online today.  These are the Social Players that get together in homes, bars, and restaurants for poker with their friends on a regular basis.

Over the last 8 years, casinos have watched their poker players move dollars from the casino to the internet forming a nearly $6 billion online poker industry which continues to grow by double digits (Figure 1).  Analysts expect the next major industry shift will be the conversion of the 110 million Social Players to the internet over the next 5 years. This transition has been lagged due to an absence of a product that enables these Social Players (i.e. small groups, city leagues, home leagues, etc.) to play online poker in an environment providing the same social experience they demand.

Amber Platform Technology LLC’s (Amber) HogWildPokerLeagues.com, is the first product designed around the needs of the massive Social Player market.  Amber expects HogWildPokerLeagues.com to be one of the leaders in bringing this massive market segment online.  The game allows social groups to get together, play, tally points and reward winners. This product provides both the tools and social experience that Social Players require.

Amber has built a multi-discipline management team with significant industry experience. Its team combines broad professional and business experience with in-depth expertise in software development, digital marketing and technology based start-up companies. The management team’s accolades include “Ernst & Young Entrepreneur of the Year” and INC. Magazine’s “Fastest Growing Private Companies. Accomplishments also include the successful implementation of exit strategies to large public companies

The Company soft-launched HogWildPokerLeagues.com February 2010 and has built a base of over 7,000 players. Amber is seeking to raise $1.5 million to officially launch its product and penetrate the Social Player market. This will be completed with three specific initiatives.

1. The Company will focus marketing dollars at the Social Player market through digital advertising networks, mobile networks and social networks. Using its proprietary data base of league administrators, Amber will continue to directly contact administrators with league sizes ranging from 50 members to over 100,000 members and bring them online.

2. The Company is developing a joint venture with the pokers industry’s top all-time winner. The purpose of this venture is to form a national league based tournament. The details of the plan remain confidential. This initiative alone is projected bring 100,000’s of players to the HogWildPokerLeagues.com platform.

3. The Company plans to license its product in Europe. The completion of the effort will bring the European continent its first league-based gambling site. The product will cater to the large Social Poker demographic that wants their online poker league replicate their in-person social experience.

Any one of these initiatives could increase the Company’s user base by hundreds of thousands of players, positioning it as an excellent takeover candidate by one of the industry’s key companies looking to expand its reach into the Social Gaming and charity segments. Over the past year there have been significant and aggressive acquisitions in the industry; this trend is expected to continue as each company positions itself in this multi-billion dollar market.

The capital infusion will allow Amber to expand its user base nationwide, signing several Big Leagues, Affiliates and Bar Leagues; complete at least one special initiative noted above and fullfill its licensing requirements in preparation for entering the European gambling market the following year. In Year 2 the Company is seeking a follow-on round of financing which would fuel an aggressive market penetration push.

The Company projects expects revenues to slowly grow in Year 1 as it hones its marketing message and builds the first of its kind poker-league-based game site in the US . Sales are projected to expand more rapidly in Years 2 and 3 as the Company increases its marketing budget and releases its European product.

Chris Combs

Usoft Real Estate Technology

Phone: 859-319-5754

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

www.usoft.co

Elevator Pitch: Usoft provides web-based software products to real estate professionals. These tools enable easier communication, document management, and activity tracking. Usoft products increase productivity within one office and exponentially improve workflow within a network of real estate businesses and organizations interacting together.

Problem: Real estate professionals work in a paper and communication intensive industry. They need a better way to organize their back office. Managing a real estate business involves a workflow process that can become extremely complicated and tedious for one person, let alone the many other parties involved.

Solution: Usoft products alleviate information related problems by providing web-based software for individuals and businesses. “Ucloser” is a transaction management platform for brokerages, while “Uvestor” provides business management software to investors. This occurs through real time activity monitoring, information sharing, and document management. This was then put into motion by architecting a SaaS platform that could grow and expand its scope indefinitely through complete customization.

Business/Revenue Model: Usoft will bill on a monthly or quarterly basis for annual subscriptions. Charges are based on the amount of properties in an account inventory at any given time. An account holder may add all team members, including 3rd party appraisers, lenders, title companies, and maintenance vendors to enhance the real time data flow and information sharing process.

Customer Verification: All products have paying customers including: Schuler-Bauer Realty Services, a 140 agent organization processing 1400 transactions annually. eDevelopment Inc., a rehabbing firm financing and working with 40-50 properties at a time. Usoft also has “private label” customers including Community Ventures Corporation, a federal housing development agency.

Co-Founders: The Company was founded in September 2008 by John Williamson. His experience in large corporate web application architecture and development provided the required expertise to plan and manage the development of a large platform that is capable of handling a variety of data and user interactions. Chris Combs came aboard in May 2009 as a co-founder. Chris utilizes direct experience previously working for a VC-backed, SaaS startup in the document management industry. He specializes in organizing business development and customer service teams.

Exit Strategy: With a growing, recurring revenue stream from multiple products and scalable software platform of real estate data, Usoft is an industry acquisition target in 7-10 years by a real estate technology company or large brokerage like RE/MAX.

Financials:

Capital Invested: $250,000

Seed Money Raised: $90,000

Revenue to Date: $101,000

Capital Sought: $500,000

Expected Return: 5-10X in 7-10 Years

Key Partnerships:

National Real Estate Investors Association – A co-marketing partnership for the 40,000+ member organization.

National Association of Realtors – Working with the Venture Capital arm, Second Century Ventures.

Management Team:

John Williamson - CEO

Chris Combs - COO

Chuck Woods, CPA - CFO

Nick Huhn - VP, Web Strategy

Advisors:

Jeff Gray

Founder, Valu-Check Systems,

Acquired by RealEstate.com

Randy Standard

Founder & CEO VoicePad

Real Estate Software

Kent Oyler & Chuck Woods

OPM Entrepreneurial Services

January 2011

Strategic Overview / Value Proposition: Propelled by significant Federal and State support Louisville Bioscience Inc. (LBIdx^TM) is raising $5 million in a Series A financing round. This will capitalize completion of development and commercialization of our reference laboratory test for differential diagnosis of Autoimmune diseases. By 2012, LBIdx^TM will launch this first reference test; and by 2015 generate more than $100 million in revenue. 

LBIdx^TM has made a significant breakthrough in the analysis of blood plasma using Differential Scanning Calorimetry (DSC) to diagnose clinical samples. Remarkably, every disease measured generates a distinctive and characteristic Plasma Thermogram^TM that is statistically different from healthy "normal" individuals. The Company has generated compelling clinical data for numerous disease conditions including autoimmune diseases and various cancers. Validation of acquired clinical data through independent statistical analyses by a world-renowned expert has confirmed strategic goals. The strategic focus of the Company and clinical development efforts have also been driven by key stakeholder relationships within the scientific, clinical and business communities. LBIdx^TM will utilize the low-overhead CLIA Laboratory model to rapidly develop and commercialize new diagnostic tests into high-volume sales within the target markets of Autoimmune Disease Differentiation and Oncology Treatment Monitoring. The first test to be commercialized will differentially diagnose autoimmune conditions such as Lupus, Multiple sclerosis, Rheumatoid arthritis, Scleroderma and Polymyositis (together 20% of the U.S. population). These diseases are all commonly misdiagnosed with one another. Since DSC analysis of biological fluids comprises a novel proprietary platform, in the future, much broader applications may be realized including biomarker discovery, drug target identification and screening.

Science / Technology: LBIdx^TM Plasma Thermograms^TM arise from the temperature-induced denaturation i.e. melting profile of the protein mixture within the blood plasma measured by DSC. This fundamental physical technology ascertains dominant constituents of blood plasma and serum, and interactions therein, which can be used as sensitive and specific indicators of disease states. DSC provides a fundamental and quantitative physical measurement of temperature-induced transitions and melting points offering an entirely new window through which to explore the plasma proteome. This novel information is complementary to serum protein electrophoresis and mass spectrometry, which analyze plasma proteins based on size and charge.

Competitive Advantage: The Plasma Thermogram^TM assay is a robust physical test with high assay reproducibility. It is inexpensive, non-invasive, requires only a single drop of blood, and can be performed within an hour.

Market Opportunity: Many prevalent autoimmune diseases are misdiagnosed with each other. These include: Lupus, Multiple sclerosis and Rheumatoid arthritis making differential diagnosis an important unmet medical need, and critical to timely and accurate treatment. Most cancers are only detected at advanced stages and so are ineffectively monitored, limiting treatment outcomes and resulting in high rates of advanced morbidity and mortality. As a breakthrough diagnostic tool multiple applications exist for the Plasma Thermogram^TM technology including: (1) Early stage disease detection; (2) Distinction between different stages of disease; (3) Monitoring disease progression, remission and relapse; (4) Assessing effectiveness of treatment regimen; (5) Identification of therapeutic targets for drug development. A billion dollar market opportunity exists for the LBIdx^TM Plasma Thermogram^TM platform achieved through high-volume testing combined with premium pricing and lifelong periodic monitoring of autoimmune diseases and cancer.

IP Portfolio: LBIdx^TM owns an exclusive worldwide license from the University of Louisville for all commercial uses to two broad US and PCT patent applications that cover Plasma Thermograms^TM for diagnostic analysis, biomarker discovery and therapeutic monitoring. In addition, LBIdx^TM owns one US patent application for proprietary computational analysis of Plasma Thermograms^TM. An aggressive IP strategy is being implemented to protect IP generated throughout development including: the full turn-key diagnostic system, proprietary analytical software methodologies, a robust reference database of disease Plasma Thermograms^TM and consumable kits for specific diagnostic tests.

The Company / Management Team: The Plasma Thermogram^TM technology was invented at the University of Louisville by: Drs. Jonathan B. Chaires, James Graham Brown Endowed Chair in Cancer Biophysics, Nichola C. Garbett and A. Bennett Jenson of the Clinical and Translational Sciences Institute. Dr. Jenson is a board certified pathologist and was previously a Founder of Digene Corp. (acquired by Qiagen for $1.6 billion) and inventor of the Merck & Co. blockbuster HPV vaccine, Gardasil.

                The LBIdx^TM management team is comprised of experienced individuals with successful business track records, highly relevant experience and substantial scientific achievements.

• Dr. Albert S. Benight, President, is a leading expert in the fields of genetic diagnostics and DNA thermodynamics with over 25 years of experience in academic research and 20 years of industry experience. Dr. Benight was a Founder and Scientific Director at Tm Bioscience, a leader in the commercial genetic testing market that was acquired by Luminex Corporation in 2007.
• Mark A. Wisniewski, Chief Operating Officer, is a healthcare executive with over 20 years industry experience. Previously, Mr. Wisniewski served as Director of Business Development at Baxter Healthcare and has also been a Principal Advisor to the National Institutes of Health Commercialization Assistance Program for early stage healthcare companies. He has extensive management experience in new business development and strategic planning.
• Michael Birdsell, Vice President of Marketing and Alliances, has management experience in the venture capital and intellectual property business sector. Mr. Birdsell is a seasoned marketer with particular expertise in negotiating medical contracts with insurance carriers and Preferred Provider Networks greater than $100m annual revenues.

Fund Raising / Revenue Model: LBIdx^TM is seeking to raise $5 million in a Series A round to support near-term strategic goals: product development and commercialization of the first test. Bolstered by past success, it is expected that a significant portion of funding for ongoing product development tasks will come from various non-dilutive Federal and State grants. Driven by initial clinical development activities (2009-2012), we expect a new Plasma Thermogram^TM assay to be commercialized each year thereafter. The revenue stream will commence in 2012 with the launch of our Plasma Thermograms^TM “Reference Use Only” test for differential diagnosis of Lupus, Multiple sclerosis, Rheumatoid arthritis, Scleroderma and Polymyositis.

For further information please contact:

Taxi

Emily Gimmel
CEO
Phone: 702-499-5372
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Executive Summary

Most computer bags are either too corporate, tac ky or sporty. The TAXI solution is to produce and sell high fashion, affordable tablet and laptop carriers that enhance outfits instead of disrupting them. We will appeal to young, modern professionals who know that true luxury is not about high prices and excess, it about value and freedom. Products will be available on our website, Fac ebook, other online stores, at specialty events, and in select boutiques. We have already acquired letters of intent from two major retailers who will sell our products.

The potential growth for our market is global, due to the rise of 3G and 4G networks and national broadband initiatives. 1.9 billion people are online worldwide. Apple expects to sell 100 million iPads by the end of 2011. Ten other tablet devices are expec ted to launch in 2011 alone. It's proven that small luxuries are very popular in recessions. The handbag market in the US alone is expec ted to grow 20 percent to $8.2 billion by 2012.

Our structure is completely scalable and we don't spend money unless we make money.

We use automated technologies and third party alliances to operate with minimal overhead.

Designs are made by an experienced ac cessories designer and manufactured in China by a British owned company that is a top supplier for Europe and North America. Products will be

warehoused in a leading fulfillment center in Louisville, KY, the home of UPS and best location for shipping in America. Inventory is tracked through a computerized system to ensure accuracy. A digital sales team works off commission to push our products ac ross the web. A leading call center will handle phone support. This enables us to focus on marketing and connecting with our customers.

Social commerce is a game changer for online retail and is the center of our marketing

strategy. It's proven that the more time someone spends on Facebook, the more money they

spend online. We utilize Emily's established viral fan base to sell products. We will also leverage Emily's personal relationships with celebrities, journalists and executives to get products into the hands of influencers. A world famous male supermodel will be a spokesmodel for the brand, increasing credibility and buzz. We will participate in technology conferences, media issues and events that promote digital innovation. A portion of sales will be donated to a charity that establishes the Internet in poor communities.

A survey of 135 top retail CEOs reveals 74% say they'll search for leadership positions outside the industry in the next five years. They seek new prospectives on connecting with consumers and state that the most important retail leadership skills are strategic, not experiential. TAXI will connect with c onsumers by applying persuasive viral marketing, targeted advertising and the knowledge of how to capitivate an audience.

The amount required to start is $250,000. We will enter the market three months after we

finish fundraising.