Venture Connectors

What if, instead of trying to find an existing pharmacy service that meets all your needs, you just decide to build one instead?

That’s the story of EmsanaRx, a health tech platform designed to improve health care outcomes by bringing transparency, integrity and trust to pharmacy benefit management for doctors, pharmacists and patients.

Join Venture Connectors on Wednesday, March 1, to hear from Greg Baker, CEO of EmsanaRx, who will share how the early-stage company built a better solution by identifying bad business practices across the health care industry. He will share how the company spun out of EmsanaHealth and the Purchaser Business Group on Health (PBGH), and the successes and challenges his team has faced along the way. He will share about EmsanaRX’s unique partnerships, and its journey to become one of the first Canopy-certified companies.

As CEO, Greg strategically develops EmsanaRx’s mission to drive better health, predictable costs and a partnership that puts employers in control. With decades of experience as a pharmacist, businessman and entrepreneur, Greg leads EmsanaRx in three core areas: cost transparency, data control and patient health improvement. He is passionate about creating a pharmacy benefits company that is clinically focused, rather than financially focused.

Greg previously served as Pharmacy Lead for Premise Health, where he maintained the highest levels of operational efficiency, clinical excellence and customer service to provide value within the greater pharmacy health care ecosystem. Drawing from this experience, as well as time spent as Pharmacy Supervisor for Walgreens and Senior Pharmacy Consultant for Blue & Co., Greg listens to scores of employers across all industries to customize the highest quality clinical care solutions with the lowest costs for EmsanaRx customers.

Earlier in his career, Greg led a pharmacy organization to win a 2018 PBMI award for innovation and the 2019 APhA Pinnacle Award. He was also the first community pharmacist appointed by the U.S. Department of Health & Human Services Secretary to the National Advisory Council for the Agency of Healthcare Research and Quality, where he further advanced the role of pharmacy to improve public health outcomes.

Greg lives by the motto, “By employers, for employers,” in order to make EmsanaRx a nimble company in a large industry that is determined to do what is right for employers and the millions who work for them.

Venture Connectors is excited to share our monthly lunches have moved to Story Louisville! Join us for networking at 11:30 a.m., with the program to follow from noon to 1 p.m. Members attend free, and guests are $40. For questions, email us at